We all know that voice revenues are withering and service providers are looking to replace that lost revenue or at least slow down the bleeding. Ringtones and themes clearly are not going to do it, but what will? Data?
InnoPath sponsored a report by the Economist Intelligence Unit, The Mobile Data Challenge, which contains analysis and results of a survey of nearly 200 C-Level telco execs from across the world, NAM, APAC and EMEA.
I encourage you to get your copy today.
Here's the link.